Once you begin observing, you notice the crisis of convenience trash everywhere around you. Stand outside any office buildings in downtown San Francisco, LA and New York and observe first hand how many disposable coffee cups, to-go containers, plastic forks, straws, and plastic bags are used and tossed every day, all day. We had to ask ourselves the hard question: who is going to fix this?
We could wait for a politician to pass an ordinance, or we can just solve the problem ourselves in our own environment. Zoetica provides the products that free us from convenience trash, every day, all day.